Founders Jaanus Juss and Hardi Meybaum first explored interactive storytelling with live theater, where they had developed a way for audiences to chime with table-side devices. They eventually ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Mobile devices are everywhere and children are using them more frequently at young ages. The impact these mobile devices are having on the development and behavior of children is still relatively ...

Universal Brand Development and Pocket Gems' mobile storytelling network Episode today launched “Pitch Perfect In Deep Treble,” an interactive story game based on the movie franchise about a cappella ...

On the surface, it's a simple statement — but in practice, it's something entirely different, especially when technology becomes an integral part of that space. When it works (i.e., when space design ...

Auto marketers are embracing data-driven, interactive and mobile video campaigns at a faster rate than other verticals, with 50% using data-driven video, according to new Innovid research shared with ...

mCanvas, the experiential storytelling ad platform for small screens, collaborated with Madison to create three interactive mobile ads for Fevicol. The pan-India campaign reached over 3.4 million ...