For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

To get cited by AI, your content needs more than SEO basics. Here’s what to prioritize for visibility in the generative search era. Generative engine optimization (GEO), AI Overviews (AIOs), or just ...

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

In 2025, search engine technology has changed a lot. Now, there is a clear competition between old-style search engines and new AI tools. For many years, people have used Google to search for ...

Update 7/31/25 4:10pm PT: Hours after this article was published, OpenAI said it removed the feature from ChatGPT that allowed users to make their public conversations discoverable by search engines.