The shopping experience is transforming as more brands and retailers turn to data-rich 2D barcodes, powered by GS1 Digital Link. They can provide access to everything about a product: its origins, ...

The integration of a mobile barcode, also called a 2D barcode, into a marketing initiative is a way for a brand to activate a campaign, making it engaging, immersive and interactive for the consumer.

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

Sprint has announced a partnership with 2D barcode specialists Scanbuy to put software capable of decoding the black & white symbols blocks onto select Sprint handsets. 2D barcodes can be used to ...

Next year will mark 50 years since the first product barcode was scanned. The simple system of lines, spaces, and numbers has helped track inventory and scan physical product prices. But what if it ...

MSKYNET, a startup that provides an API that allows other companies to generate and perform analytics on 2D barcodes called SPARQCodes, has raised a $550,000 seed round led by Andy Liu (Buddy TV), ...

GS1, the standards body for supply chains, has released a readiness test kit to help retailers, brands and manufacturers and solution providers assess where they are in the journey toward ...

Sprint mobile phones can now read 2D barcodes, making it simpler for the carrier's customers to get product information via mobile. 2D barcodes are simple black-and-white images, but each one is ...