HTML headings such as H2 and H3 are powerful ranking signals to search engines. Their importance is increasing because Google’s featured snippet algorithm looks for sections of a page to answer a ...

HTML headings are among the most important search engine optimization elements on a page. An H1 heading is the main headline, which Google often uses instead of the title tag to create an organic ...

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what ...

In the early 2000s, heading elements (H1, H2, H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank. But that’s not been the case for many years.