The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what ...

Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.). His answer offered an insight into the actual value of heading elements for ...