Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 ...

It’s sometimes easy to forget that major search engines such as Google are machines. Despite their incredible ability to aid our research and to lead us to the information we need, they don’t have the ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

A Montreal-based software and research development company has developed a markup solution and language-neutral asset-descriptor that when fully developed, could result in a universal computer ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

Video is hot, hot, hot! This isn’t news. Everyone and their brother, mother, and aunt Sally’s cousin’s sister are shooting and embedding video on their own website. The entry level to decent video ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

HTML5 is a big change from early HTML: it is now more “structurally semantic” and presentation has been moved to the CSS vocabulary. So it is much more like a document DTD in the XML tradition with ...

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, ...