Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

Bright colors and intricate animations featured in Spotify Wrapped, Apple Music Replay and more can mask the fact consumers’ data is persistently collected right under their noses. Arnab Nandi, an ...

Change the narrative: Data storytelling is an underrated skill in analytics, says PBT GroupIssued by PBT GroupJohannesburg, 17 Mar 2026 Data storytelling is an underrated skill in analytics, says PBT ...

As an entrepreneur who works with clients in a variety of sectors, I’ve found that one of their biggest issues is understanding and using data. Although companies collect a lot of information, it is ...

The importance of digital marketing continues to grow for brands worldwide. In 2023 alone, brands’ spending on digital advertising grew by over 10% across the globe. The advent of digital marketing ...

CPAs often need to communicate complex ideas to people from different backgrounds, whether they’re clients, colleagues, or executives. However, often these audiences won’t understand numbers as well ...

Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...