Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital ...

Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time—outside of school or work—online, according to Commscope. They are constantly bombarded by marketing content ...

Gen Z teens’ peer-driven, research-heavy buying habits are reshaping brand strategy—emphasizing authenticity, engagement and ...

New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of increased income, ...

A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why Gen Z is depressed. Christian Bonnier shared on TikTok that he believes Gen ...

Influencer marketing is one of the most popular strategies ... not everyone is buying into the influencer hype anymore — especially Gen Z. Constantly bombarded with videos of influencers ...

Generation Z (aka Gen Z, iGen, or centennials), refers ... and trends to develop in-depth statistics, facts, and marketing strategies targeting what will soon become the largest cohort of consumers.

Explore Albert Valiakhmetov's analysis of how Gen Z is reshaping platforms like Twitter/X. Learn more about the changing ...

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...