Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital ...

Gen Z is the first generation of true digital natives. Gen Z-ers spend 74% of their time—outside of school or work—online, according to Commscope. They are constantly bombarded by marketing content ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall Street Journal.

New research highlights Generation Z's burgeoning financial influence, revealing a potent combination of increased income, ...

A 24-year-old marketing agency owner who lives in Tampa, Florida, has sparked discussion after sharing this theory about why Gen Z is depressed. Christian Bonnier shared on TikTok that he believes Gen ...

Make Way for Generation Z: Marketing to Today’s Tweens and Teens’ looks at the characteristics of children born between 1991 and 2002, who account for 21% of the world population. Over 50% are ...

Influencer marketing is one of the most popular strategies ... not everyone is buying into the influencer hype anymore — especially Gen Z. Constantly bombarded with videos of influencers ...

Generation Z, the group born between 1997 and 2012, is stepping into adulthood and the workforce, bringing their unique perspectives on money, technology, and social issues with them. This generation ...

Generation Z (aka Gen Z, iGen, or centennials), refers ... and trends to develop in-depth statistics, facts, and marketing strategies targeting what will soon become the largest cohort of consumers.

Explore Albert Valiakhmetov's analysis of how Gen Z is reshaping platforms like Twitter/X. Learn more about the changing ...

Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...