Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most hotly discussed releases originate from the other side of the world.

Godzilla is in the building. And the building is Fender Flagship Tokyo, the US brand’s temple to the guitar that opened in 2023 in the heart of Harajuku, and is on track to welcome its millionth ...

Fender Japan's guitars have always been just a little bit different from their global models. (Photo courtesy of Fender Japan) Japanese guitar culture is, was, and always will be a beast of its own — ...

In 1988, Fender launched its first-ever signature models for guitar heroes Yngwie Malmsteen and Eric Clapton. A lot has changed in the almost four decades since, including guitar gear tastes, retail ...