Rap isn’t just entertainment. It’s applied writing. Every strong verse uses voice, structure, evidence, and emotional control ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to ...

At the core of much of our marketing activity is one simple desire: to influence and persuade our audience. How does it actually work, though? Are we just throwing things out into the universe and ...

There are many methods and examples of persuasion and ways to boost organizational safety receptivity, behaviors, and culture. In this brief article, I will focus on overview principles you might use ...

Quick: name the three reasons humans communicate. If you haven’t answered yet, either you haven’t thought enough about basic human communication, or you’ve overthought it. We communicate – in verbal, ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. I have been a business owner for more than half of my life now and a ...

PERSUASION is the name of the big game in organizations. Safety professionals' effectiveness can ultimately depend on their ability to persuade others. This can encompass influencing senior management ...