As display ads move away from Flash to HTML5, many marketers are willing to spend more on creative programmatic ads, according to Ad Week. HTML5 ads have higher deliverability rates on desktop and ...

As online ad retargeting becomes more ubiquitous, retargeting startup AdRoll says it’s growing quickly. The company wasn’t willing to reveal exact revenue numbers, but it did share some statistics ...

AdRoll today announced AI-powered video ads that leverage machine learning to determine the optimal bid price for each impression as well as analyze user behavior to serve the right ad to the right ...

AdRoll has launched what it calls an automation builder -- a tool designed to help digital marketers of all skill levels launch email, social ads, display ads from one interface. The automation ...

Retargeting company AdRoll has released some data today intended to suggest that advertisers shouldn’t rush too quickly to embrace Facebook Exchange (the ad retargeting service that the social network ...

Online ad retargeting startup AdRoll has raised $15 million in its second-round of funding with an aim of expanding the company and improving its tech that allows companies to serve more relevant ...