Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

According to EmilyPost.com ("Six Ways To Be A Good Host"), being a good host means planning well and considering the variables involved in having a party: the reason for the celebration, the size of ...

Cannes Lions is unlike any other event on the marketing and advertising calendar. Set against the glittering backdrop of the French Riviera, the event draws the most influential minds in advertising, ...

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

Adding local color to your events isn’t a bonus, it’s a necessity. Attendees are no longer going to events and experiencing a destination after—they expect to be able to do both at the same time. At ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As in-person events become a part of our standard social fabric again, there are many ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...