RainFocus™, provider of the next-generation event marketing platform, today announced that it was positioned as a Leader for ...

If you're an event marketer, you'll agree that the past couple of years have been a crazy ride, with new challenges, hurdles and curveballs. However, you've figured out a way to not only sustain the ...

With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers ...

Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the ...

Vimeo's all-in-one video solution removes the barriers of budget and expertise to give marketers the ability to easily produce, promote, and manage stunning virtual events and webinars NEW YORK, Nov.

There has been much speculation over the years regarding the longevity that trade shows and face-to-face events will have in future marketing programmes due to reduced corporate spend on such ...

Partnership will apply AI-powered behavioral analytics to understand how audiences interact with experiential environments.

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Event Marketer was founded in 2002 to serve the information needs of strategic brand-side marketers across the spectrum of experiential marketing. Today it is the world's largest information resource ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.