Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

It’s called Infinity Vision (not to be confused with the toys-to-life video game that came out about 10 years ago), and on paper, it’s a new premium cinema certification designed to highlight the ...

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...

Disney has launched its Infinity Vision premium certification to offset Avengers: Doomsday’s loss of IMAX screens to Dune: Part Three, sparking debate over its potential role in the premium cinema ...

IMAX CFO Natasha Fernandes has called Disney’s new Infinity Vision format for 'Avengers: Doomsday' a marketing tactic to counter the film’s lack of IMAX screens at launch. Infinity Vision certifies ...

The Walt Disney Studios and its global theatrical exhibition partners announced a new premium certification program designed to change how audiences find the best big-screen experience. The studio ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...