PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s ... cognizant of the pull of non-advertising marketing tactics with consumers (see more). With beverage brands ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold — only it never actually aired in the U.S. Inside Justin Bieber’s ‘Private and Secluded’ $26 Million ...

Meg Ryan and Billy Crystal in 2019 (left); Meg Ryan and Billy Crystal in 1989's 'When Harry Met Sally' (right) Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold ...

Crystal Pepsi launched across the United States the next year with a Super Bowl ad featuring flowers, coins flying over the globe, a cyclist against a field of clouds, and the Van Halen anthem ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.