The most forward-thinking organizations are moving loyalty frameworks to the center of their growth strategy, where it becomes the gravitational pull that influences every business decision. True ...

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Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Curious how to create a loyalty program for customers? Ian Dewar of VF Corp recently shared a presentation about building customer profiles and behavioral predictions to lift sales, increase customer ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.

You’d be hard pressed to find a QSR without some sort of loyalty program, with many brands relaunching updated programs this year. Yet just because you build a loyalty program, doesn’t necessarily ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...