Comcast gained the rights to broadcast the Olympic Games through 2036 as part of a new $3 billion agreement with the International Olympic Committee.

The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the new digital era, taking advantage of the opportunities offered by the rapidly developing media landscape and the unique expertise of the global media and technology company.

In a major deal, Comcast and the International Olympic Committee have inked a $3 billion deal that will keep NBCUniversal and Peacock as the TV and streaming home of the Olympic Games through 2036. The deal also includes other elements, with Comcast providing technical, video and advertising support to the IOC an the Olympic games.