Add Yahoo as a preferred source to see more of our stories on Google. Crayola wants every child to be able to color themselves and the people they love by using crayons that accurately mirror them.

When we were children, we learned all kinds of things. We learned things as vastly different as our languages and cultures. But one thing that was pretty much universal was coloring. Coloring was a ...

In 2019, Victor Casale got a cryptic email from Crayola asking him to work with the company on a secret project. The cosmetic chemist’s mind immediately jumped to that single pinkish crayon that has ...