When Colgate was developing its new low-waste Keep toothbrush, which has a reusable aluminum handle and replaceable heads (a starter pack costs $9.99; additional heads are $4.99 for two), the company ...

Colgate-Palmolive Co. shares are down 4.9% Friday despite the toothpaste and toothbrush giant reporting better-than-expected fourth-quarter profit and hitting a full-year revenue milestone. However, ...

Parent brand Colgate-Palmolive is incentivizing consumers to purchase a Hum smart toothbrush by offering a 30-day trial of Obé's content for live and on-demand fitness classes. Virtual fitness apps ...

Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

How Colgate-Palmolive, NASA, and an astronaut are teaming for better space hygiene Colgate-Palmolive has joined forces with NASA and former astronaut Cady Coleman to develop better oral and skin ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...