There’s no denying it — the Caitlin Clark effect is still alive and well in women’s college basketball, even though she’s a year removed from her legendary time at the University of Iowa. And Seth Davis unequivocally agrees.

Jack McCallum talks about the rise to fame of Caitlin Clark, starting from her time on the University of Iowa's basketball team and continuing into the WNBA.

Caitlin Clark's rookie season in the WNBA shattered records, both on and off the court. Clark led her team to the playoffs and won Rookie of the Year, but she also introduced women's basketball to millions of new fans around the world.

As a rookie with the Indiana Fever, Clark made $11.1 million last year, and inspired hope that the rising tide of WNBA hype can lift all boats.