More media companies are investing in customer data platforms (CDPs) as they look to gather and monetize audience data. With the demand comes a growing number of CDP vendors, which increased by 60% ...

Continuous data protection: great for data corruption, less effective for disaster recovery. While there are various ways to implement continuous data protection, most experts agree that the defining ...

Continuous data protection (CDP), also known as continuous backup, is a backup and recovery storage system in which all the data in an enterprise is backed up whenever any change is made. In effect, ...

Informatica announced last week that has purchased AllSight, a Toronto-based Customer Data Platorm vendor. This is interesting on several levels: It illustrates the difference between MDM and CDP.