Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

Case studies are key to business school education. They're real life examples of major business challenges. Most of these case studies have been written by Harvard Business School professors. The ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This ...

While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...

Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...

Laptops are useful, but bring with them privacy and security concerns. — Photo: © Tim Sandle. Laptops are useful, but bring with them privacy and security concerns ...