Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

“I’m about a handful, I think I’m a D cup. My sister’s way bigger, she’s probably a G.” We’ve all heard banter like this with people throwing around their best guesses for bra size. In the words of ...

You’ve measured your torso, gagged at how wrong you were about your bra size, measured again to be sure, then tried on half a dozen new bras, feeling like a savvy consumer of underthings. And nothing ...

Sorry, we should be measuring our bra size how often?! Yep, that's right, according to Boux Avenue's bra fitting experts, the brand recommends you get your bra size ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

We've been wearing bras for decades. Yet, with a lack of easily accessible information out there, many of us still don't realise we've got the wrong size on, or know how to find the perfect fit. And ...