Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Every company wants its ad to be known as one of the best Super Bowl commercials of all time, but not every advertiser is up to the task. Far from being just a football game, the Super Bowl has ...

In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an ...

Super Bowl LIV is here. And what's the best part about the Super Bowl? The commercials. WWE superstar John Cena agrees. "I'm one of those guys who really looks forward to the commercials," Cena told ...

Super Bowl LIX saw the Philadelphia Eagles deny the Kansas City Chiefs their third straight NFL championship. The big game also let viewers see a whole lot of great commercials. This year was one of ...

The 23rd annual AICP Show: The Art & Technique of the American Commercial celebrates the very best commercials of the past 12 months, honoring individual ad agencies who continue to craft advertising ...

Geoff (He/Him) is a Contributor from Canada. He has been playing games since he walked into a random apartment with a super nintendo as a child with Super Mario World already inserted. Geoff has ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an ...

Here's a look at the best Super Bowl ads from past years. — -- The Super Bowl is a high-stakes affair for advertisers, with the cost of a 30-second commercial topping $4.5 million this year. But ...