Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Financial marketers usually look at consumers in terms of basic demographic variables — e.g., their age, income or ZIP code. If they were honest, most banking providers would have to confess that they ...

Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Learn what market segmentation is, explore its main types and benefits, and discover how to build a practical strategy for ...

Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can ...

Your business serves a wide range of customers with unique interests and needs. One message will not appeal to everyone, but businesses can’t personalize marketing campaigns for each customer. Instead ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...