Attribution is not a new problem. The desire to quantify the influence of marketing in terms of sales can likely be traced to early market days of the Roman Empire. Yet over the last several years, ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

Plot Projects launches Attribute; a new product enabling marketers to connect any mobile marketing efforts to brick-and-mortar visits PR Newswire AMSTERDAM, October 18, 2017 AMSTERDAM, October 18, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...

BOSTON, MA / ACCESSWIRE / December 9, 2024 / Marketing professionals and measurement experts from across the industry have joined M-Squared to create the only one-stop shop for advanced attribution ...

Marketers today are facing an increasingly diverse set of challenges. On the one hand, they are pushing out messages at a breakneck pace through a continually increasing number of digital channels. At ...

It marks one of the few partnerships that ISBA has established to help deliver against its manifesto, which includes a focus on marketing effectiveness. The advertising body said that one of the first ...

Plot Projects, a location data and marketing technology provider for mobile apps based in Amsterdam, The Netherlands, has rolled out a new product enabling marketers to measure the lift in dwell-based ...