Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8 ...

Amazon bets on celebrities and humor to promote Alexa+.

The highly anticipated Super Bowl ad from Amazon has dropped, and it’s a total game-shifter. Chris Hemsworth is back on ...

Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor ...

Now reporting to Amazon CEO Andy Jassy: Hollywood star Chris Hemsworth.The Australian “Thor” actor appeared yesterday morning ...

The AI chatbots will all have Super Bowl ads, underscoring the tech's explosive growth, and the seemingly unkillable ...

By Greg Bensinger SAN FRANCISCO, Feb 6 (Reuters) - Now reporting to Amazon CEO Andy Jassy: Hollywood star Chris Hemsworth.

Amazon had been using a mix of its own models and those from OpenAI rival Anthropic to power Alexa+. Will a pivot to OpenAI's ...