Paramount Advertising will be using the open-source identity graph -- Unified ID 2.0 (UID2) -- to transact advertising deals across its channels. The identity graph -- started up by advertising demand ...
On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to ...
It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger ...
Introducing Graph Search in March 2013, Facebook created a powerful engine that generates results based on exactly what users want to see. Initially, its roll-out was limited to just a handful of US ...
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