For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

All we are saying is give Ps a chance. John Lennon knew it. I know it. Proper marketers know it. And the 4Ps are as relevant today as they were when they were first proposed in the 1960s by E. Jerome ...

It’s a long-standing military truism that, "generals always fight the last war." The same goes for marketers. I urge you to break that mold. In the 21st century marketplace, goods are commoditized.

All good marketing and business students will take copious notes on how the 4Ps – product, price, place and promotion – are equally essential ingredients to a successful marketing strategy. Fast ...

We all know the story — a lead finds your website, explores your marketing materials and requests follow-up for your sales team in order to learn more about how your offerings could help them. But we ...