The company Valve manage the Steam IP, easily the biggest software distribution platform for PC users. The company wanted to increase the engagement of its users (that s us) and keep us playing for ...

Savvy CIOs are encouraging the use of gamification within enterprise applications to help drive adoption and bring a B2C experience to their B2B offerings. Jump to: Gamification is the application of ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

Taking the rules of video games and applying them to everyday life was billed as the next big thing, something that would transform everything from dull office work to how we exercise. But can it ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

Companies like Nike, Ford and Google are using gamification to shift peoples behavior, increase their skillsets and engage them with innovation The days of Atari and Pac-Man are long gone. Modern day ...

In a business environment, company owners, managers, department heads and team members all deal with processes, problems and systems. Gamification is a way to make these tasks and goals more fun while ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...