Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
STATEN ISLAND, N.Y. -- In an attempt to “disrupt the global fitness and activewear industry … in service of all women athletes,” Nike has announced the release of NikeSKIMS -- a new collaboration with reality star Kim Kardashian.
Kim Kardashian jokingly slammed her mother, Kris Jenner, on Instagram after the latter promoted a SKIMS rival company online.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...
Wall Street already seems pleased. In the 48 hours since, Nike’s market cap has increased nearly $5 billion, despite the launch receiving a mixed response from analysts and Nike fans.
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‘Proud of You Bestie’ — Kiyan Anthony’s Mom La La Shares Reaction to $1.7B Worth Kim Kardashian’s Brand CollabKim Kardashian recently inked a multi-billion dollar deal with American sportswear giant Nike for her brand Skims. Following ...
The “Kardashians” star, 44, was spotted shooting a mystery campaign on a beach in the Bahamas Tuesday. Kardashian stripped ...
Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market.
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