In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Ryan Williams has inked a major Name, Image and Likeness deal ahead of the 2025 football season. The Alabama football ...

Colin Kaepernick is staying ready and received big endorsements from NFL colleagues in a Nike ad posted to social media on Monday as he continues to hope for a return despite not throwing a pass ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement ...

Alabama sophomore wide receiver Ryan "Hollywood" Williams has officially joined the Nike roster, cementing himself as one of the most marketable athletes in college football. The ...

Athletic apparel and footwear star Nike (NYSE: NKE) notched a stock market victory for its investors on Tuesday with a more than 3% increase in share price. Nike's lift was in contrast to the ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.