Adidas’ new “Superstar, The Original” campaign brings together cultural icons like Missy Elliott, JENNIE, and Samuel L.

Superstar' back into the cultural spotlight with a bold reminder that the original streetwear icon isn’t just a throwback.

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Adidas has lined up some major star power for latest campaign for its iconic Superstar franchise. The German sports brand ...

Bella Hadid is breaking her silence on Adidas’s controversial Olympic-themed ad campaign. The model said in a statement that she’s “shocked” by “the lack of sensitivity” that went into ...

Adidas apologizes to pro-Palestinian model Bella Hadid amid criticism for picking her for its SL72 shoe campaign, which recalls the deadly 1972 Munich Olympics.

Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model first released during the 1972 Munich Olympics.

Adidas has pulled its ad featuring supermodel Bella Hadid from its campaign for running shoes inspired by a design dating back to the time of the 1972 Munich Olympics.

Model Bella Hadid responded to criticism of her involvement in an Adidas ad campaign the Israeli government denounced for its link to a 1972 terrorist attack, saying she wouldn’t have ...

Adidas removes Bella Hadid from an ad campaign and apologizes after backlash over the pro-Palestinian model’s role in promoting shoes tied to 1972 Munich Olympics.

Bella Hadid she would have never participated in the Adidas campaign linked to the 1972 Olympics, where 11 Israelis were killed.